You’ve probably heard of white-label products, but what about white-label Facebook ads? If you’re not familiar with the term, the white label refers to products or services that are produced by one company but are branded with the name of another company. In other words, it’s a simple way for one company to tap into the expertise of another.
And white-label Facebook advertisements can achieve just that for your company. Working with a white-label Facebook ads provider might be a game-changer if you lack the time or resources to design and run your own Facebook ad campaigns. But before you get started, there are a few things you need to know.
Five Things About White-Label Facebook Ads You Should Know
1. Not all white-label providers are created equal.
When it comes to finding a white-label Facebook ad provider, it’s important to do your research. Not all providers are created equal—some may be more experienced than others, some may offer more services than others, and so on. take the time to read reviews and compare pricing before making your decision.
2. You’ll still need a Facebook page.
Just because you partner with a white-label provider doesn’t mean you can be completely hands-off when it comes to your Facebook presence. You’ll still need to create and maintain a Facebook page for your business. But luckily, this is something that even the most novice of internet users can handle.
3. Your ads will be subject to Facebook’s rules and regulations.
When you partner with a white-label provider, your ads will be subject to all of Facebook’s rules and regulations—just as if you had created them yourself. So, if Facebook makes any changes to its policies (which it often does), your ads will be affected as well.
4. You may not have complete control over your ad campaigns.
When you hand over the reins to a white-label provider, you may not have as much control over your ad campaigns as you would if you manage them yourself. While most providers will be happy to take direction from you, at the end of the day, they’re the experts—so try to give them some creative freedom when it comes to designing and managing your campaigns.
5. You may not have access to certain features.
Depending on which white-label provider you choose, you may not have access to certain features—such as reporting and analytics tools, custom audiences, etc.—that come with self-managed ad campaigns straight from Facebook Ads Manager. Before partnering with a provider, make sure they offer all the features you need to run successful ad campaigns.
White-label Facebook ads can be a great way for businesses to tap into the expertise of an experienced ad agency without having to break the bank. But before you get started, there are a few things you need to keep in mind—such as making sure you choose an experienced and reputable provider, being prepared to maintain a presence on social media, and understanding that your ads will be subject to facebook’s ever-changing policies. By keeping these things in mind, you can set yourself up for success when partnering with a white-label Facebook ad provider.